Welcome Fashion Beauty onlin shope. The hair food moisture shampoo and conditioner are. I had really frizzy dry and damaged hair and also I had a lot of hair loss which made me really concern, so I was just shopping and target and I saw the hair food shampoo I was sold to the packaging at the beginning and I was like let me give it a try, and I’m glad I did because my hair is a lot softer and smoother now and my hair loss is gone.